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Blogs and Recipes
WHAT CELEBRITIES SAY ABOUT PICKLES?
In a country as diverse and flavourful as India, there is one kitchen staple that cuts across regions, languages, and even celebrity diets; pickles, our beloved achar. Pickles are a comfort, nostalgia, and a memory of our home in every bite. And guess what? Our celebrities feel the same way! From Bollywood superstars to global icons with desi roots, many famous faces have shared their love for pickles in interviews, shows, and even international chat sessions. Their stories prove that no matter how glamorous the world gets, a spoonful of achar can still steal the show. Let us see what...
India’s Best Homemade Pickle Brand, FarmDidi, raises over 7 cr in Seed funding to grow online and Empower 5000+ Rural Women
FarmDidi, a fast-growing D2C pickle brand empowering rural women entrepreneurs, has raised over 7 Cr in its Seed funding round led by Samved Ventures, with participation from LetsVenture, Indigram Labs, IIM Calcutta Innovation Park, and angel investors from IIM Calcutta and Symbiosis. The funding will be used to strengthen the FarmDidi team, invest in R&D, enhance technology-led quality control systems, and expand its community of Didis (rural women entrepreneurs) from 2,000 to 5,000+ in the coming years. Pickles have long been an integral part of Indian households, often prepared lovingly by grandmothers. While today’s generation craves the same nostalgic taste,...
Why Is Amla Pickle Good For Women Above 40 Years Of Age?
As women cross the age of 40, their body starts to undergo various changes: hormonal imbalances, slower metabolism, low bone density, and others. Where women generally opt for modern supplements, there is one natural superfood which is usually available in our kitchens. Yes, it is Amla (Indian gooseberry), an ancient superfood that fits the bill perfectly. Amla Pickle is not just a regular condiment, it is a companion for good health. Amla has been termed as a superfood as it is rich in antioxidants, Vitamin C and B Complex, calcium and potassium, and many other nutrients. It has anti-aging properties...
IMPACT OF TRUMP TARIFFS ON INDIAN FOOD MARKET
As we all know, Trump has recently announced a new tariff rate for different countries, it being 50% on Indian goods, to be effective from 27th August, 2025. In 2024, India exported agricultural and allied commodities worth $5.5 billion. In contrast, India imported U.S. products in the same category worth nearly $2 billion. This creates a surplus in India’s favour of approximately $3.5 billion. Data Source - Reuters Let Us See What Potential Impacts The Tariff Would Have. Reduced Margins For Farmers: Typically, export business helped farmers gain a comparatively higher which would now be impacted. Malpractices on the rise:...
How Pickles Empower Rural Women? A Glimpse into the FarmDidi Model
Amid the fields and homes of rural India, change is simmering gently, spiced with the familiar scents of mango, lemon, and red chilli. For generations, Indian women have mastered the art of pickle making, preserving recipes handed down through generations by mothers and grandmothers. But what if this traditional skill could become a means of financial independence and a lever to bring radical growth of the economy? Our thesis at FarmDidi is a fact that when a rural woman earns, not just an individual but a whole family flourishes. The day we empower 1 million rural women through our model,...
IS 12% GST ON PICKLES REALLY JUSTIFIED?
Pickles have been an integral part of the Indian diet since the Harappan Civilization. From South to North, East to West, pickles serve both as a side dish and as a traditional method of preserving seasonal fruits and vegetables. In 2025, the pickle market is estimated to be worth around ₹8,000 crore. Of this, the formalized sector (including brands) constitutes ₹3,500 crore (as per Euromonitor), while the unorganized sector accounts for an additional 50–60%, according to the Ministry of Food Processing Industries (MOFPI). Moreover, pickles are a food item consumed across India, cutting across all income groups. Many people turn to...
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