"Rural women reinvest 90% of their income in their family in terms of better education and health outcomes of family as compared to 35% in case of men." When Manjari learnt that she decided to create a business that could empower 1 million rural women. In 2021, she started FarmDidi with her husband Anukrit and her sister-like friend Asmita.

FarmDidi is a tech-led food startup aimed at helping rural women produce high-quality food products and earn a livelihood. Today, it comprises 550 Didis from rural India and has positively impacted 43 villages.