The urban cities we dwell in take away the privilege of the fresh and real taste of food. Mass produced packaged foods with manufacturing dates ranging from several weeks to months unassumingly sit on our dining tables and in our kitchen cabinets. We do not know the deliciousness of real food sourced directly from farms and consumed fresh. We have forgotten exactly how good food can feel – for most of us it is a childhood memory from a long time ago.
Farm Didi’s journey starts from the farms of India and the rural women who tend to those lands that feed us all. These farmer women pick the choicest of raw ingredients, carefully put them together in their kitchens and prepare amazing food.
While our farmer women are experts at picking and making great food, they do need a helping hand in finding customers like you, telling you what great things are cooking in their kitchen and understanding what matters to you, what you would appreciate and in packing and sending it across to you.
Farm Didi helps them out and brings these delicacies to you.
All Farm Didi products are 100% natural, authentic, with ingredients sourced directly from farms and have no preservatives or artificial substances. We stick to local and authentic recipes and methods of processing and preparation.
Farm Didi brings delightful food to your table, into your home, into your busy life. Every time you find a Farm Didi product in your hands, we urge you to pause and experience the wholesome goodness and love that is packed in every single one of our products. Our food is handmade in kitchens, not mass produced in factories.
Rigorous quality control and consistency measures have been put in place at Farm Didi so you have the best experience every time you eat something that is made in our kitchens.
We are a for profit social enterprise. We reinvest a major portion of what we earn in training & development of the entrepreneur Didis who work with us. The goal is to enable them to earn their livelihood with independence and pride.
In short, everything that comes from Farm Didi is straight from the farm, straight from the heart and what we get goes right back there… 🙂
OUR VISION AND MISSION
VISION
Provide healthy, authentic, and natural food for consumers by enabling 1 million rural women
MISSION
Ensure consumer joy and satisfaction by delivering promising and quality food products
Keep the rural women at the center of what we do
Implement technology to ensure product quality, compliance, optimize operations and enable entrepreneurship among rural women community
Maintain a sustainable growth model with a focus on profitability
Adapt faster to changing consumer requirements
Hire the team who care for our vision and passion for impact-driven work
CULTURAL VALUES
Ensure trust and integrity by maintaining transparency with our stakeholders and establish a linear organizational structure
Relentless focus on impacting the lives of rural women and their communities at a larger scale
Respect and care for our stakeholders (rural women, their villages and the communities, employees, our consumers, and partners in value chain)
Fail fast and recover faster
Continuously innovate
Be bold to question the conventional and break the status quo
HOW WE EMPOWER WOMEN
These are the following steps :
Step 1 out of 4
We help them become Food Entrepreneurs through our mobile app “Didi business”, which helps in facilitating services like food testing, food license, packaging solutions & managerial trainings
Step 2 out of 4
Didis who do well become business Partners with Farm Didi High quality food entrepreneurs get to partner with Farm Didi in scaling up their businesses and making superior quality products
Step 3 out of 4
We Provide Trainings to Partner Didis to become certified food Manufacturers. Our trainings are exclusively designed for our Didis considering food safety and hygiene best practices.
Step 4 out of 4
We Provide Market Reach to our Partner Didis Through our online and offline channels, we help wonderful food reach urban consumers! Food which is healthy, natural & authentic in taste